Calgary police tap social media for immigrant outreach

June 12, 2016

By David Bell, CBC News |

What’s the best way to roll out the welcome mat for new Canadians?

The Calgary police are hoping it’s YouTube videos.

They are done in six languages: Arabic, English, Punjabi, Somali, Spanish and Tagalog.

The idea is to reach out to immigrants who come from places where police interaction can be unpleasant.

“We sometimes hear of new Canadians who have not had good interactions with the police in the country they came from or do not know what to expect from police in Canada,” Sgt. Gareth Joels explains.

“Our goal is to give them a warm welcome and let them know that the police in Calgary are here to help if they run into trouble.”

Joels, with the diversity resource unit, says if there is a demand for other languages they will make more videos.

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